Last October I wrote a blog post about having found Julian Bakery's paleo bread in a Hong Kong health store. Initially I viewed it as a positive sign. With each new paleo product I stumbled upon it seemed to me that the demand for all things paleo was growing and that the primal lifestyle was gaining traction in Hong Kong.
So I did some googling to find out more about the company and the paleo bread itself and stumbled over several negative reviews and reports especially from the low-carb and keto community.
I posted my collection of findings with the conclusion that with every new product there always needs to be a dose of healthy scepticism. The choices of HK paleo consumers ultimately rule which paleo products are going to make it in the territory.
"We suggest doing your research first before blindly believing everything you read on the internet...."
Apart from appearing to use the royal "we" and sounding like the not-amused queen of England, the not-so-royal Squier was right though. I should a least give the product a try. A few weeks went by and I went to Just Green in Central which carries Julian Bakery's paleo bread. Most likely imported frozen from the US so it would keep longer I did found the bread in their frozen section. And there and then I decided that it's not going to happen, sorry Mr. Squier. Because what I saw was this:
Ok, this neither Just Green's nor Julian Bakery's fault. It often happens when frozen food has to go on an over 10,000 km or 7000 miles logistic journey switching from chilled mode of transportation to chilled mode of transportation until it reaches a country which average humidity is around 90% during summer. And if it does not sell like hot cakes and lingers for a bit it is bound to look like wooly mammoth turd fresh from the ice age.
And I am German for God's sake. We know bread and we are willing to stand in long queues and dish out some good Euros for the good stuff. You do not need to be German though to see that this ain't the good stuff. This is where coconut flour came to die. This is cryo-sleep gone wrong. This is ancient driftwood from the Antarctic And surely the defrosted loaf will taste like it, too.
In my previous post I was focusing more on the content of the bread. Is it what the label says it is? But now I am curious how it tastes like "fresh-ish". I'm not going to to spend HKD 148 on the fossil specimen you get in Hong Kong. At the moment I have no choice but to consult the reviews again.
I went to Amazon.com and looked it up. At the moment the coconut bread has a 2 out 5 star rating while the almond bread has a 2.5 out of 5 star rating. When I shop at Amazon I already have reservations buying products that are rated lower than 4. The many reviews on the taste of the paleo bread were not promising:
"I could not get past the smell or taste," "Tastes like medicine, " "Nastiness on so many levels," "This was plain and smelled like glue."
Hmmmmmmmmm. But keeping Heath Squire's words in mind I am still open to the possibility that the his paleo bread is going to blow my mind. I will give the bread a try and do a n+1 experiment with my tastebuds and my blood glucose monitor if I ever get my hands on fresher bread samples.
But in the meantime all I can tell you, my dear fellow Hong Kong paleo eaters who have a hankering for some bread, is that it's up to you to decide if you want to put HKD 148 on the line because I won't ( and if you do, PLEASE let me know what you think) or just make your own paleo bread.
Case not really closed but quite cold at the moment.