Like all trending diets the paleo diet is also a big business opportunity. And we from Pack of Packs do want more paleo oriented/ -friendly businesses in Hong Kong as long as they offer decent products and services. But in a free market whenever something thrives the snake-oil swindlers crawl out of their lairs to make easy money. 

Remember when vegetarianism took off in the late 90s and suddenly more products graced shelves prompting buzzwords like "natural", "all-natural", "whole", "fresh",  "low-fat", "sun-kissed"? Then gluten became something to watch out for and the stores were filled with gluten-free versions of everything. People had to wisen up and develop an eye to sift chaff from the wheat (pun intended) by reading food labels,  taking each health claim with a grain of salt and staying informed. 

The Hong Kong paleo market is a new but becoming more lucrative: Like most followers of health diets paleo people are usually willing to pay more for high quality food. And like its bigger brother in the US there is always the chance that questionable products will want to enter the market. Hong Kong has witnessed its fair share of unscrupulous companies selling questionable products to unsuspecting consumers, lying about their products composition for a bigger profit margin. There will be food companies which if left unchecked will  ride the paleo money wagon too hard without any regard what those actions will do to the wagon or the people

The basic rule of economics is that you find (or create) a demand and then you satisfy that demand with your supply. So what would paleo people want? Of course it would be a paleo version of the food they had to give up with its absence having left a tiny whole in their culinary hearts. For many people (me included) that would be bread. There are many amazing paleo bread recipes out there. But the gift of baking has eluded me and has been entirely passed down to my younger sister. Additionally like many paleo people I prefer to stay low to moderate carb as I still suffer from the "once you pop you cannot stop" syndrome aka recovering sugar junkie.